whate is the SEO ?
- SEO (Search Engine Optimization) is the process of improving your website so that it ranks higher on search engines like Google, Bing, or Yahoo. The goal is to bring free (organic) traffic to your website by making it more relevant, fast, and user-friendly in the eyes of search engines.
Does SEO take longer to show results compared to PPC?
es, SEO usually takes longer to show results compared to PPC. SEO is a gradual process that involves optimizing your website, building backlinks, and improving content — which can take 3 to 6 months or more to rank on Google. However, once ranked, it brings free, long-term traffic. In contrast, PPC ads appear instantly and drive traffic the same day, but they stop when you stop paying. So, if you need quick traffic, choose PPC; for long-term gains, SEO is better.
What are the main ranking factors in SEO?
Google uses over 200 factors to rank websites, but the main ranking factors include:
High-quality content (original, relevant, and useful)
Backlinks from trusted sites
Mobile-friendliness
Page speed
User experience (UX)
Keyword optimization
Proper title/meta tags
Secure site (HTTPS)
These elements help Google understand your site and decide whether it’s worth ranking on page one. Focusing on user intent and content quality is the best way to improve rankings naturally.