Negative keywords are search terms you don’t want your ads to show for. For example, if you’re selling “premium shoes”, you may add “cheap” as a negative keyword. This prevents your ad from showing to people who aren’t your target audience — saving money and improving ROI. Adding the right negative keywords filters out irrelevant traffic and focuses your budget on high-quality leads.

Local SEO helps small or local businesses appear in searches like “near me” or “in [city name]”. By optimizing your Google Business Profile, adding local keywords, and getting reviews, your business can rank in the local pack (map section). This increases foot traffic, phone calls, and trust. Local SEO is essential for dentists, gyms, salons, etc., where location matters. It’s free and brings high-converting leads from your area.

Yes, PPC can be great for small businesses, especially when you need fast visibility and leads. With a limited budget, you can run highly targeted ads for local keywords or niche products. Google Ads and Facebook Ads allow precise targeting based on location, interests, and behavior. However, to avoid wasting money, proper keyword research and ad strategy are crucial. Combine PPC with SEO for best results — PPC gives immediate traffic, and SEO builds long-term growth.

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